Artificial Intelligence (AI) is a rapidly growing tool in countless industries. And when you apply it carefully, it can potentially help your business grow.
As with any technology, it is important to understand the benefits and risks associated with AI. Here is a quick look at the opportunities and challenges that artificial intelligence brings to the mortgage industry.
AI Mortgage: A World of Opportunity
AI is shaping the mortgage lending landscape for the better. Here are some of the ways you open up opportunities for lenders:
Task automation
Boring and repetitive tasks like data entry are part of mortgage lending. But this does not mean that you need to do them yourself. With artificial intelligence, you can complete these tasks automatically. You will be able to use the time saved to focus on strategizing, finding and cultivating leads, and performing other key activities.
Data-informed predictions
When you have accurate industry forecasts and statistics, you make better decisions. Artificial intelligence excels when it comes to collecting and analyzing data. It can predict future market trends and identify customer behavior trends, allowing you to adapt when necessary.
Process optimization
Even the best mortgage lending company can always get better. But often, it’s hard to decide where to start. AI can analyze every step of the lending process and show you areas that may need improvement.
Fraud detection
Through machine learning, AI can detect potential fraud faster than humans. When you quickly identify fraud, you protect both your business and your customers. A good CRM platform will include automatic fraud detection. Once there is a problem, you will know it.
Document management
Mortgage lending involves a lot of paperwork, and AI can help you track it down. When integrated into CRM, this technology can organize and store documents, making them quick and easy to access.
Concerns in the Changing Mortgage Landscape
Like any new technological innovation, the mortgage is not without its concerns. Here are some things to keep in mind as you move forward with this new technology:
Bias in computational underwriting
Traditional IPO takes time. Automation with AI can be beneficial, as AI algorithms rely on data to instantly approve or reject applicants.
However, experts believe that this process may not accurately assess the buyer’s financial situation. They also believe it may perpetuate or exacerbate biases based on income, gender, race, and other factors.
Loss of human touch
Artificial intelligence can be very beneficial to mortgage advisors. However, it cannot replicate the relationship between advisors and borrowers. If mortgage advisors rely too heavily on AI, they may be less successful at building client relationships.
Discover the benefits of artificial intelligence
If you want to use AI but aren’t sure where to start, you don’t have to go it alone. BNTouch is a CRM tool for mortgage lenders. By integrating our platform with AI, we’ve made it possible for you to harness the power of AI to improve your sales, customer relationships, and more.
Want to understand how we can help change your business for the better? Contact us today to request a free demo.
To learn more or schedule a demo, contact BNTouch today.
